Union Retail & Dining Hub

The Retail & Dining Hub of Campus Life

Connecting innovative brands with university student union retail and foodservice programs — the highest-traffic commercial venue on campus.

90%
Evening retail capture
75+
Union locations
60+
Food vendors
10+
Experiential zones
Brand Incubation

From Concept to Union Shelf

Our 6-step program helps brands navigate the unique dynamics of student union retail — from buyer alignment to late-night merchandising.

Apply for Incubation
1

Concept Fit

Tailoring products for high-volume, immediate-need campus union buyers.

2

Union Buyer Alignment

Navigating the union director, dining services, and bookstore buyer relationship matrix.

3

Foodservice Integration

Aligning supply chain with primary campus foodservice partners (Sodexo, Aramark, Compass).

4

Late-Night Merchandising

Strategies for impulse buys during evening and weekend peak hours.

5

Pilot Program Launch

Testing concepts in pilot union locations before broader rollout.

6

Scale Across Unions

Scaling successful concepts across the College Unions network.

Network

Collegiate Ecosystem

The student union is tightly integrated with other campus retail concepts, sharing distribution and technology stacks.

Part of the Retail Cooperative network — connecting campus retail with hospitality, fitness, travel, and specialty food channels.

Ready to Drive Union Traffic?

If your product appeals to the student, faculty, or staff demographic, the student union is your ideal retail environment.